Content and audience relationship
Social Media Management
We plan and create social media management for brands that need to communicate with consistency, clarity and purpose.
Social media is often the first contact between a person and a business. When communication is irregular or unclear, the brand appears, but it does not build memory, trust or relationship.
Mercari organises social media management with strategy, editorial calendar, design and copywriting. The goal is to create content that explains what the business does, shows proof, shares updates and keeps the brand present in the routine of the right audience.
What we work on
Content strategy
We define pillars, themes, goals and tone of voice so posts stop being isolated pieces.
Calendar and production
We plan posts, reels, stories and campaigns with copywriting, design and format adaptation.
Follow-up
We review what is working, adjust ideas and keep communication connected to brand goals.
How we manage content
- 01
Planning
We organise monthly themes, important dates, campaigns and messages that need to appear.
- 02
Creation
We turn the plan into visual assets and copy ready for publication.
- 03
Adjustment
We evaluate results and feedback to improve formats, themes and calls to action.
Expected results
- More coherent and professional social media.
- An easier way to explain services, campaigns and updates.
- Regular presence in front of the right audience.
- Content aligned with branding, website and commercial goals.
See a real example
This service connects to our portfolio case in Social Media & Digital Content, where we show how a clearer solution improves brand communication.
Social media questions
Yes.
The service can include planning, design, copywriting and adaptation of content to different formats.